Notice
"PRODUCT INNOVATION AND DIVERSIFICATION"

NUTRAS: SUSTAINABLE AND DIGITAL INNOVATION IN THE DIETARY SUPPLEMENT INDUSTRY - ID. 65291

PR MARCHE FESR 2021/2027 - AXIS 1 - OS 1.1- ACTION 1.1.2 - Intervention 1.1.2.1 - Support for product or service innovation and diversification projects in the areas of the regional strategy for smart specialization 2021-2027 - SUSTAINABLE AND DIGITAL PRODUCT INNOVATION - AGROFOOD SYSTEM

Project title: NUTRAS: SUSTAINABLE AND DIGITAL INNOVATION IN THE FOOD INTEGRATORS SECTOR - ID. 65291

CUP: B88C24004890007

Grant awarded: € 186,180.00

Objectives:

  • Increase supplement lines with environmentally sustainable features in composition and packaging;
  • Enhance the level of digitization and personalization of the process of selecting the most suitable supplement for the person;
  • To increase the company's market share in the supplement industry in Italy and abroad;

Results:

  • Production of No. 4 new supplements for sportsmen (golfers, soccer players, cyclists and tennis players);
  • Implementation of No. 3 new versions of supplements acting on the microbiota (LactoSolution microbiota, LoveSolution microbiota, GasSolution microbiota);
  • Realization of new eco-sustainable packaging with characteristics of reusability, longevity and recyclability;
  • Development of the NutryApp for the personalized supplement purchasing experience on the user;
  • Implementation of a sales strategy and promotion of new dietary supplement lines;